What’s more, half the stores support the brand with three weeks of in-store display and consumer price reductions, while the other half only reduce the price but for the full four weeks. These are excellent trade-support statistics that would be hard to achieve in reality. Of the difference observed in the test year persisted one year after the advertising increase was rolled back. Over a three-year period, the cumulative sales increase was at least twice the sales increase observed in the test year. Judging from our aggregate statistics, managers have been spending too much of their marketing budgets on promotion .
For example, about-face boasts 284,000 followers and posts Reels almost every other day. On the flip side, outdoor brand Nalgene has never published an Instagram Reel as of writing this post. Their 108,000 followers (and 100,000+ tagged Instagram photos) are nothing to scoff at.
The thumbnail you choose will be what people see before your video plays. There isn’t much customization you can do with Instagram Stories ads, making them very straightforward and simple to create. If you want to drive traffic to your site, select “Add a website URL” and more options will appear.
If a user turns on a particular account’s post notifications, it means that they’ll receive a push notification every time that account posts something. Consider posting a photo in your story that asks followers to turn on notifications for your profile to increase engagement. More brands and marketers are coming to realize the incredible results that influencer marketing can produce. This impact is resulting in an increase in spending, with some 71% of marketers planning to increase their budgets in the next 12 months with the majority preferring to work with micro-influencers. Yes, Instagram is apt for small businesses to create a buzz about their branding. Read more about https://www.vunela.com/instagram-promotion-also-known-as-account-boost-is-an-opportunity-to-gain-popularity/ here. They can post multiple times on the platform to captivate the attention of potential customers.
On top of that, videos tend to be one of the best formats for driving sales, due to their ability to communicate complex stories. That’s why so many businesses are investing in creating promotional video content. All of this said, it would be a mistake to think that just because you don’t sell ecommerce products your business doesn’t belong on Instagram! Beyond its unique ability to move products, Instagram is also an incredible place for businesses to build brand awareness and connect with new audiences . This is a great advice for local brick-and-mortar businesses.
One of the simplest and most effective sales strategies for both brick-and-mortar and eCommerce retailers is the time-tested flash sale. Flash sales create urgency, driving customers to make purchase decisions quickly to avoid missing out on a fantastic deal. When people search for a hashtag on Instagram, if it’s popular enough, they’ll be able to see all the active, recently shared Instagram Stories for that hashtag at the top of the Search page. Recently, Instagram expanded the Explore & Search page to include hashtag and location Stories!
