How to Make an Engaging Real Estate Instagram Post

Download the realtor.com® app for professionals in the App Store or Google Play. B2B customers may be busy and immersed in their own agendas, but they too appreciate a genuine Instagram profile with a human touch. Real estate agents may view FSBOs as hostile territory, and they should certainly proceed with caution. However, there is always the possibility that a resourceful agent can convert an FSBO into a client. To maximize client referrals, simply do the best job possible serving the clients. However, this strategy may not show results as quickly as other methods.

Find and follow real estate investors or agents who are already successful with their accounts. For example, if there is a popular local hashtag trending, include the relevant hashtags so that people who are interested in those hashtags will visit your content as well. Ensure all content you post on your real estate Instagram accont is of the highest quality possible. If the photo is blurry or doesn’t have proper lighting, most people will move on to something else that catches their eye instead of clicking on your post. This will speed up the process of those looking for a real estate agent finding you. For example, the difference between a 3.5 percent interest rate and a 4 percent rate on a $200,000 mortgage is $56 per month.

These sites host the agent’s current listings, contact information, prior clients’ testimonials and reviews, community information pages, and any other content the agent can provide. Investing in a real estate website can pay off in multiple ways, but it comes with a learning curve. Doing so lets real estate agents cast a wide net across their territory during generic outreach or awareness campaigns. For areas with limited internet access or a less technologically-inclined population, direct mail remains a robust tool for real estate agents. Read more about buy followers instagram here. A business account allows you to create and publish Instagram ads without needing to use Facebook’s ad tools. You will also have access to Instagram’s free analytics tools called Insights.

In addition to showing off listings in your area, you should also consider featuring local gems from the neighborhood too. Feature posts about small businesses, places to hang out for couples and families, and highlight events and activities around town. Real estate agent Jade Mills, for example, specializes in the luxury home market.

Bankrate.com does not include all companies or all available products. We’re transparent about how we are able to bring quality content, competitive rates, and useful tools to you by explaining how we make money. Jeffrey L. Beal, president of Real Estate Solutions, has 40 years’ experience in multiple phases of the real estate industry.

Instagram Stories also allows you to do engaging content such as Questions, Polls, and Instagram Live. Second, your market and strategic focus will determine a lot of content you will post from a professional perspective. If you only market to a beachside community, I expect a lot of your content will be about the beach lifestyle.

Hashtags are one of the most important aspects to consider when you create Instagram content with purpose. The right hashtags help you reach people outside your immediate community, like potential clients. For example, if you use the hashtag #seattlerealtor, someone searching on Instagram for a realtor in that area is more likely to see your content and therefore find you. Static image posts also drive traffic to your real estate page and get more eyeballs on your real estate business. So, here are 5 post ideas you can swipe for your real estate business. Use hashtags to find people who are searching for topics related to luxury real estate, and always be sure that you’re tagging businesses or influencers that might be relevant to your posts.

Instagram might not be the largest social network, but it’s continuing to grow quickly, beaten only by Facebook in terms of growth in 2017. If you use Instagram for real estate agents smartly, you could benefit in the following ways. If you want to promote a new commercial listing to reach potential buyers, Instagram ads will put your property in front of thousands of people. Many B2B Instagram users are Millenials and prefer using social media platforms to do business. A good ad will deliver excellent results if you select your audience carefully – based on geolocation and interest. Facebook offers some advertising tools specific to real estate agents.

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