How to Optimize Your Instagram Profile & Posts in 2022

How do you determine if your engagement rate is reasonable or at least on par with other similar accounts? In general, the average engagement rate for all users on Instagram is 1.22% according to Rival IQ. Encourage your followers to create videos, photos, and GIFs with your products, or post a testimonial of your services. Find your competitors and successful brands in your industry and assess the strategy they pursue and their Instagram feed and aesthetic. Accordingly, you can search them by hashtags, usernames, and location.

When a customer purchases items directly, you’ll receive an instant notification. Payments for completed transactions are released monthly through Postcart. By offering your audience a discount code, coupon, or giveaway exclusively through Instagram, you create a portal for sales.

Whenever a customer complains on your social media accounts, make sure that you take them seriously. Read more about buy real instagram followers here. Try to respond to their concerns as soon as possible, and in a professional manner. Machine-like replies can be annoying to people and can actually damage your brand’s reputation instead of helping it grow on social. On the other hand, a genuine reply is always appreciated by people and can help improve your social media presence. By actively engaging with your followers, you send out a clear message to them that you care about building long-term relationships with them.

This significantly increases your visibility and reach. The use of influencers also helps you strengthen brand credibility . Learn how Oktopost will help your savvy team, plan, prioritize, and grow a solid social media marketing strategy with the most intuitive tools. Instagram advertising offers a unique opportunity for brands to engage with their audience. Since Instagram ads appear in feeds like any other post, they aren’t as obvious or disruptive as typical ads.

For example, Red Bull’s feed features plenty of high-energy images and videos that add to its brand’s story. Once you determine your brand personality, refine your content to match. This can even apply to the color palette used in your photos. Random or disjointed content confuses your audience and can cause you to lose followers.

I used to average 150 likes per post, now I’m lucky to get 10. I post a minimum of 5 times a day, and people always comment on how informative and helpful my content is. However, I will not devalue or sacrifice my self respect for extra likes/followers. In the community which my content is the most popular, I have definetly noticed less and less clothing, and more skin, along with more focus on certain body parts. If it weren’t for needing the exposure and engagement for my business, I would have left IG a long time ago.

In an effort to compete with the video app TikTok, Instagram is now prioritizing video content. And what makes Reels different is that instead of users only seeing Reels from accounts they follow, users see Reels from all Instagram accounts on the Reels tab. So you’re able to reach more people and possibly new followers. Instagram also implemented Reels bonuses where users with interesting/original Reels have the chance to get up to $10,000. There’s no way anyone will get that.” And I’m here to tell you that it is 100% true because I received the Surprise Bonus Reel of $10,000 on my book account @thebiglittlelibrary.

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